1.1 Overview of Ad Hub
- What is Ad Hub?
- Introduction to the platform’s capabilities in real-time, intent-based data targeting.
- Explanation of how Ad Hub can help businesses find and target the right audiences through various channels.
- Key Features:
- Daily refreshed data.
- Cross-platform targeting (Facebook, Google, TikTok, etc.).
- Direct access to contact information (emails, social media profiles).
- Integration with marketing tools (e.g., GoHighLevel).
1.2 How to Create Your First Audience Search
- Step-by-Step Guide:
- Step 1: Log in to your Ad Hub account.
- Step 2: Navigate to the Audience Search section on the dashboard.
- Step 3: Enter relevant keywords related to what your target audience is searching for (e.g., Kansas City Chiefs, NFL gear).
- Step 4: Apply filters to refine your search, such as location, age, or income.
- Step 5: Submit your search and wait for the results to process.
- Step 6: Review the audience segments that match your criteria and select the ones that best fit your needs.
- Step 7: Export the data as a CSV file or integrate it with your marketing tools.
Tips:
- Start with broad keywords and refine them based on the initial results.
- Use advanced filters to narrow down your audience by specific demographics or locations.
1.3 Understanding the Dashboard
- Dashboard Layout:
- Overview of the main sections of the dashboard (Audience Search, Custom Audiences, Integrations, etc.).
- Explanation of the key metrics displayed (e.g., number of audience segments, keyword performance).
- Navigation Tips:
- How to quickly access your saved searches, export data, and manage integrations.
- Customizing your dashboard view based on your preferences and frequently used features.
1.4 Creating and Managing Your Account
- Account Setup:
- How to create a new Ad Hub account.
- Setting up your profile and preferences (e.g., notifications, default search settings).
- Subscription and Billing:
- Overview of subscription options (e.g., consumer, business-to-business).
- How to update your billing information and manage your subscription plan.
- Managing User Access:
- Adding team members or collaborators to your account.
- Setting user permissions and roles.
1.5 First Steps After Signup
- Initial Setup:
- How to get started immediately after signing up.
- Importing any existing data or audiences you may have.
- Interactive Walkthrough:
- A guided tour of the platform that helps you complete your first audience search and export.