Gender: Select the gender of your target audience to tailor your campaign to specific gender groups. Whether you're marketing to men, women, or a non-binary audience, this filter ensures your messaging resonates with the correct demographic, enhancing relevance and engagement. By targeting specific genders, you can optimize your campaign's performance and ensure your ads are seen by the right people.
Segment Filter Name: Create a unique and descriptive segment filter name to easily identify and manage your audience segments within Ad Hub. Naming your segments allows you to organize and differentiate between various campaigns or target demographics, making it simpler to track and analyze performance. This is especially useful when handling multiple audiences or when customizing data for specific marketing initiatives.
Quantity: Define the precise number of records you want in your audience segment. With a default of 10,000 records, this filter gives you control over your campaign’s scale, whether you’re focusing on a niche audience or casting a wider net. Adjust the quantity to match your marketing goals, ensuring you reach the desired number of potential customers without exceeding your budget or targeting too broadly.
Age Range: Filter your audience by age range to target specific life stages and demographics. This filter helps ensure that your product or service reaches the appropriate age group, whether you're marketing to younger consumers, middle-aged professionals, or retirees. By honing in on the right age bracket, you can increase the effectiveness of your campaign and ensure your message resonates with those most likely to engage with your brand.
Zip Code: Upload a CSV or Excel file containing zip codes to geographically refine your audience. This filter is perfect for local or regional campaigns, allowing you to target specific areas with precision. Whether you're focusing on a city, state, or broader region, this filter helps you deliver your message to the right locations, ensuring that your ads are relevant to the audience's geographic context.
State: Select the state or states where you want to concentrate your marketing efforts. This filter is ideal for regional campaigns or businesses that operate in specific areas. By narrowing down your audience to particular states, you can tailor your messaging to local preferences, regulations, and market conditions, enhancing the relevance and impact of your campaign.
Suppression File: Upload a suppression file to exclude specific individuals or groups from your audience. This is useful for avoiding current customers, unsubscribed users, or any other segments you wish to exclude from your campaign. By refining your audience in this way, you can avoid wasted ad spend and ensure that your messaging reaches only those who are most likely to engage with your product or service.
Debt Greater Than: Target individuals with debt levels greater than a specified amount. This filter allows you to focus on audiences with specific financial characteristics, which can be crucial for marketing financial services, debt relief programs, or products that require a certain level of financial obligation. By honing in on individuals with higher debt levels, you can tailor your messaging to address their specific needs and challenges.
Debt Less Than: Target individuals with debt levels below a specified amount, ensuring you reach more financially stable segments. This filter is particularly useful for marketing products and services that require financial responsibility or are aimed at those with lower financial risk. By focusing on audiences with lower debt levels, you can increase the likelihood of engagement and conversions from individuals who are more likely to afford your offerings.
Income Range: Filter your audience by income range to ensure your marketing efforts are directed at individuals within the desired economic bracket. This filter helps you align your products and services with the purchasing power of your target audience, whether you're focusing on high-income earners, middle-class consumers, or those with more modest means. By matching your campaign to the right income range, you can optimize your ROI and ensure your messaging resonates with your audience's financial reality.
Net Worth: Target individuals based on their net worth, allowing you to reach those with specific levels of wealth. This filter is especially useful for luxury goods, investment opportunities, or any product targeting high-net-worth individuals. By focusing on net worth, you can ensure your campaign is relevant to those with the financial capacity to engage with your offerings, increasing the likelihood of conversions and maximizing your marketing impact.
Seniority Level: Filter your audience by seniority level within their company, such as executives or managers. This is essential for B2B marketing, where reaching decision-makers can significantly impact the success of your campaign. By targeting senior-level individuals, you can ensure your messaging reaches those who have the authority to make purchasing decisions, improving your chances of securing business deals or partnerships.
Company Industry: Filter your audience by the industry their company operates in, allowing you to target businesses within specific sectors. This filter is crucial for ensuring your campaign is relevant to the industry’s needs, challenges, and trends. Whether you're focusing on healthcare, technology, finance, or any other sector, this filter helps you tailor your messaging to resonate with the industry's specific pain points and opportunities.
Department: Target specific departments within companies, such as marketing, HR, or IT. This filter ensures that your campaign reaches the individuals responsible for making decisions in the relevant areas. By honing in on the right departments, you can increase the effectiveness of your B2B marketing efforts, ensuring your messaging is seen by those who can act on it and drive results for your business.
Company Name: If you're targeting specific companies, enter their names here to filter your audience accordingly. This filter is ideal for account-based marketing strategies where you focus on key companies and their decision-makers. By zeroing in on particular organizations, you can tailor your campaigns to address their unique needs and challenges, increasing the likelihood of securing business relationships and driving sales.
Company Revenue: Filter companies by their revenue to target businesses of a certain size. Whether you're aiming for small businesses, mid-sized companies, or large enterprises, this filter helps align your marketing efforts with the financial capabilities of your target companies. By focusing on revenue, you can ensure your messaging is relevant to the company's budget and purchasing power, increasing the chances of successful conversions.
Company Employees: Segment companies by the number of employees they have to target businesses based on their size. This filter allows you to focus on organizations that fit your ideal customer profile, whether you're targeting startups, growing companies, or established enterprises. By understanding the size of the companies you're targeting, you can tailor your marketing strategy to meet their specific needs and scale your efforts accordingly.
Job Titles: Target specific job titles within companies to ensure your message reaches the right decision-makers. Whether you're focusing on CEOs, marketing managers, IT directors, or any other key roles, this filter ensures your campaign is seen by those who have the authority to make purchasing decisions. By targeting the right job titles, you can increase the effectiveness of your B2B marketing efforts and drive more meaningful engagement with your target audience.
Housing: Select the housing status of your audience, such as homeowners or renters, to tailor your campaign to their specific needs. This filter is valuable for industries like real estate, home improvement, and financial services, where housing status can significantly impact consumer behavior. By targeting individuals based on their housing situation, you can ensure your messaging is relevant to their circumstances and more likely to drive conversions.
Additional Campaign Requirements: Use this field to specify any other requirements or preferences for your campaign, ensuring that your audience is tailored to the unique needs of your marketing strategy. This catch-all filter allows you to capture any additional details that may not be covered by the other filters, providing flexibility in your audience segmentation and helping you create more targeted and effective campaigns.
